Bloody Mary Misogony

a leaked memo

During SXSW, GSD&M and Omniwomen launched the Bloody Mary Misogyny campaign to highlight the tampon tax, a sales tax on menstrual products in 22 U.S. states. The campaign used a bar featuring two drinks: The Bloody Mary (with a $1 tax) and The Bloody Marc (no tax), symbolizing the unfair tax on period products.

I was tasked with designing the campaign’s microsite, BloodyTax.com, to educate, engage, and drive action, supporting efforts to repeal the tax and promote bills like Texas’s House Bill 300

The microsite drove significant traffic, with users contacting their representatives and sharing the campaign online. It effectively extended the physical campaign, making a meaningful impact on the conversation about the tampon tax and legislative action.

Texas Senate Law 379 was signed into law on June 18, 2023.

My role: UI/UX
Creative Team: Jeanne Janutol, Claire Baffoe, Nicole DuMouchel

Awards:
Cannes Can: Diversity Collective - Shortlist
AAF ADDY: Corporate Social Responsibility Online/Interactive - Silver
AAF ADDY: Special Judges’ Award
AAF District 10: Corporate Responsibility Online/Interactive - Gold
AAF District 10: Special Judges’ Award
AAF Austin: Art Direction - Gold
AAF Austin: Integrated Media Corporate Social Responsibility - Gold
AAF Austin: Corporate Social Responsibility Online/Interactive - Silver
Communication Arts Jury Selection - March/April 2024 Feature, Interactive Annual 30
Communication Arts 2023 - Design Shortlist
Jay Chiat Awards: Nonprofit Strategy - Shortlist